Channel 4 launched its biggest ever marketing campaign on 17 July to promote coverage of the London 2012 Paralympic Games partially filmed at Crystal Palace National Sports Centre.
Broadcast across 78 different UK television channels, this advert shows some of the unique stories behind some of the elite Paralympic athletes representing Great Britain. The commercial shows the superhuman efforts some of them have gone to in order to prepare for the 2012 London Olympic games.
This London 2012 Paralympics proved to be a huge online success according to the International Paralympic Committee with record breaking figures for its website and social media channels. Here at crystal palace locations we recently filmed two Paralympic adverts at the National sports centre in anticipation of the Tokyo Olympics 2020, that gets underway on Friday 24 July – Sunday 9th August.