DW Fitness First and Intersport’s was shot at Crystal Palace National Sports Centre, championing Women in sport.
DW Fitness first, one of the largest privately-owned health and fitness providers collaborated with creative agency Hatch London and media agency Electric Glue, as they launched a new campaign to help grow the participation of female athletes this summer and to support women on their fitness journey’s.
The campaign with the slogan ’It’s our time #OWNit’ brought together DW’s Fitness Firsts various brand partners such as Adidas, Reebok, Nike, Puma, Under Armour, Speedo and New Balance. The 30 second ad utilised Crystal Palace National Sports Centre’s featuring Sky Sports presenter Anna Woolhouse as well as other female stars such as including the Nielsen Sisters, Ada Hegerberg and Gina Moses.
We really enjoyed this project and it was a pleasure to be a part of.